Tag: Professional Branding

The Elephant in the Room

What’s “old”? Some insights (and tips) on DEFLECTING age bias A vital, intelligent middle-aged woman with much to offer recently told me: “A friend who works in HR said I should plan on this being my last job.” Ouch.  I’ve also heard this: “I’d like to look for a new...

Tell a Better (Professional) Story

For many people, writing (especially a resume) is right up there with a root canal. Assembling details, knowing what to include, and finding the right words to describe one’s professional achievements is…tedious. It can feel like (uncomfortable) self-promotion. Also, there might be awkward gaps and regrettable choices, and now they’re...

“I hate talking about myself!”

Some non-cringey tips for easing into the spotlight. Little kids announce their accomplishments so easily and charmingly (maybe because they’re so dang cute). They’re matter-of-fact and completely unselfconscious. Most grownups, on the other hand, shun the spotlight . “Oh, it wasn’t just ME, it was a team effort.” “Interviews...

Be (a little) Charming

6 Recruiter-Tested Tips for Standing Out A handful of the people I get to interview absolutely shine. What are their secrets? Amazingly, it boils down to using a little charm ~ taking authentic interest in both the job opportunity and the people with whom they’re interviewing. What they do...

Get Visible!

Congratulations! Your professional brand’s in place: your resume’s tuned up and you’re happy with your LinkedIn profile. Now what? Here are some guidelines to help you get visible: LinkedIn Use the rule of “ABA”: Always Be Adding to your LinkedIn connections. Make it a habit to send a connection...

5 Quick Tips for Bias-Proofing Your Professional Brand

I recently watched a TED talk given by a fellow recruiter. In it, she quoted a study done by The Ladders, the first-ever of its kind, which measured the amount of time recruiters spend looking at a resume. Do you know how much time that is? Six seconds.  All...

Wait…Job-Hunting is Like DATING?

How to deal with stuck (because sometimes it feels like it’ll last forever) Have you ever been doing everything right in a job search and then suddenly and for no apparent reason things came to a screeching halt? You got your resume & LinkedIn profile all spiffed up, discreetly...

Hope is Not a (Job Hunting) Strategy

The old ‘post-and-pray’ model (where Talent Acquisition publishes a job on the company ‘Careers’ page and HOPES that the right candidate applies) doesn’t work well. We still post, of course, but we’re also reaching out to candidates and actively recruiting them. ‘Apply-and-pray’, the job seeker’s equivalent to ‘post-and-pray’, doesn’t...

To Cover (Letter) or Not?

The real scoop on using cover letters today QUIZ: use a cover letter (pick one): a) always; b) never (they’re old-fashioned); c) to hammer home why you’re a perfect fit for the job; d) a and c; e) b I know, right? Back when resumes were snail-mailed, a cover...

Networking for the Rest of Us

5 Non-Cringe-y Ways to Get Yourself Out There You’re ready: you’ve got your professional brand tightened up.  Your resume is fine-tuned and your LinkedIn profile represents you well. You’re ready to take the next step in your search: putting the word out. One of the most cringe-y activities I...