Congratulations! Your professional brand’s in place: your resume’s tuned up and you’re happy with your LinkedIn profile. Now what?
Here are some guidelines to help you get visible:
- Use the rule of “ABA”: Always Be Adding to your LinkedIn connections. Make it a habit to send a connection request to every new person you meet.
- Beef up your connections: invite former workmates, leaders, vendors; people you volunteered with to connect (use your resume to help trigger your memory).
- Ask for LinkedIn recommendations from the people who know your work. You can even write a ‘suggested recommendation’ ~ they’ll appreciate it (makes it easier for them) and you’ll get a more-specific accolade.
Be a regular on LinkedIn (daily is great, relevant is key) and…
- Preserve your brand: be mindful of what you’re ‘liking’ and sharing on LinkedIn. A good rule of thumb is 2 professional ‘likes’ or shares + 1 local- or professional-interest ‘like’ or share. It shouldn’t be all about business. What do you want to be known for? Let that guide you.
- LinkedIn articles are a great way to stand out. Write a 500-word piece about a problem you/your team solved, a technology you’re exploring, a learning you’ve had in blending teams through M&A, a new idea, a personal experience around job interviewing or even a bad boss experience. Use an image (royalty free ~ you can find lots of them at www.pexels.com). Post & repeat. Note: I help clients with ghostwriting or editing/proofreading their LinkedIn (or other) articles.
Expanding Your Circle
Be intentional. Make it your (fun) mission to see who and what’s ‘out there’. Tell yourself it’ll be interesting. Keep it light but focused. Make it an experiment and follow the threads. Whatever (time, attitude, expectations) you put in will impact your results.
- Do some strategic networking. Think about the places where your next leader is likely to be. Ask others for recommendations of networking groups if you’re not sure. Find some likely targets. Go there.
- Start & curate a list of target companies, the kind who’d benefit from your experience and that would offer you more satisfaction. Once you have your list, follow the company on LinkedIn, find out who’s running and working for them, and start building relationships.
- Ask people you know for introductions. Vendors know lots of people. So do most recruiters. Don’t be shy. If there’s someone you want to meet, figure out how to meet them with a warm connection ~ someone you already know.
- Invite someone you’d like to know better to coffee or lunch. When I want to learn about a new technology, I’ll invite them out. People generally like to talk about what they do, and someone with a genuine interest is, well, irresistible.
Even if you’ve let networking and LinkedIn sit on the back burner while (it seems like) everyone else was connecting, don’t worry ~ it’s fixable!
Use this strategy to get caught up.
WANT TO SEE IF WE’RE A FIT?
Here’s a link to my calendar for a free 15-minute intro call (don’t be shy).