I recently watched a TED talk given by a fellow recruiter. In it, she quoted a study done by The Ladders, the first-ever of its kind, which measured the amount of time recruiters spend looking at a resume.
Do you know how much time that is?
All the more reason to do two things: have a great professional brand, and cultivate other avenues to the end goal (your new job), like networking, mentoring, speaking, blogging, and generally being connected “out there” in the world.
To give your brand the best possible six seconds…
- Leave location off your resume.
Provide your email address, mobile phone (not home phone), and a hyperlink to your LinkedIn profile.
- Use a professional-sounding personal email address.
Firstname.Lastname@Gmail is best, in my opinion. AOL and Yahoo addresses, Comcast.net (for Twin Cities dwellers) sound vintage.
- Use a modern font like Calibri. No more Times New Roman.
- ‘Objective’ is out.
Use ‘Professional Summary’ or ‘Summary of Qualifications’. Unless you’re a director or above, please don’t use ‘Executive Summary’.
- Have a crisp LinkedIn headshot with a neutral background.
No wedding photos, fish, or 10-year old boudoir shots. Your photo should look like you (how else are your new networking contacts going to find you at the coffee shop?)
Read more about cultivating your network here.
In the end, job hunting is marketing. And marketing is about presenting a clear and compelling product, YOU.
Don’t let subtle, bias-inducing components get in your way. Give yourself an advantage & use these tips for a great head start.
PS: If you’re struggling with your professional brand, I can help.
Here’s a link to my calendar for a free 15-minute get-to-know-you call.