Writing prompts for Tech Leaders | Creating Value, Visibility, and Authority on LinkedIn

Everyone likes a good story, whether it’s about a personal adventure, a crisis averted, or a how-to article. Well-written articles not only entertain, but they offer ideas and insights for others to learn from.

My favorite LinkedIn posts happen to be just such articles: short, engaging, real-world bursts of information that offer a new perspective, a glimpse of someone else’s world. Call me a tiny bit voyeuristic, but if the success of reality TV is any indication, I’m not alone.

For tech leaders who want to become more visible on LinkedIn but who are stumped about where to begin, here are some writing prompts.


Begin with your specific area of expertise. Is it software development leadership? Corporate technology and systems? Connecting a global technology organization infrastructure? Defending an organization’s perimeter? Keep to this playing field, for consistency’s sake.

Think of a specific episode within this playing field. Without breaking confidentiality, tell your story.

If you’re not used to writing, it will feel sludgy at first. Use ChatGPT or another AI tool to get started, then customize to make it your own.

Here are some writing prompts:

  • How we transformed our technology organization from waterfall to Agile.
  • How we built a pipeline of new grads into a pool of promotable engineers.
  • How we went about choosing (pick one) a particular provider, platform technology, etc.
  • Lessons learned in implementing xyz.
  • How we groom top individual contributors for leadership roles.
  • How we partnered with Talent Acquisition to ramp up our hiring (and get the right candidates)
  • How we learned to communicate effectively with our business partners.
  • What it’s like to lead a team of engineers in a (name your space) environment: pros/cons/what works well.
  • We learned from our mistakes in choosing the wrong (insert language, ERP system, tool, unnamed vendor here)

You get the picture. And I bet you have lots more.

Here are some guidelines:

Keep it fairly high level (i.e. not too long or detailed). It should contain some color (it’s okay to share missteps), and offer some insights.

Keep it relevant to the qualities of your own professional brand. You should highlight your domain of knowledge, industry, leadership style and/or values.

What you’ll find is that by telling (and humanizing) stories, connecting with others will become easier. When you write and post regularly, it gets easier. We get to know you a little. You also become more visible, and who knows where that will lead: speaking engagements? Collaboration? A new role?

When I started writing blog posts and posting on LinkedIn, it was terrifying. I felt like I was onstage, no clothes. Out there for the world to see (and make fun of). In hindsight, it’s pretty funny. It gets easier, so I’m glad I kept going. We all have stories and insights  – why not share yours with us (and reap some benefits in the process)?


Using my recruiting experience, I help technology leaders better-define their professional brand and navigate their job search. Want to know more about my signature Professional Branding Package? Click here.

Not sure yet, or you’ve got questions?  Use this link to schedule a FREE, no-strings intro call.


Copyright Katherine Turpin 2024. All rights reserved.

Tackling the “Slow Job Search” Blues | 10 Radical Actions

Job hunting is tough, no doubt about it. The seemingly endless cycle of scouring the job boards, looking to see if you know anyone at the company, chasing down leads, networking, applying, waiting, interviewing, waiting some more (or not hearing back at all) can be draining. Possibly the worst part is the uncertainty of knowing when your work will pay off. It’s a journey that can sap your energy and tax your spirit.

It’s crucial to acknowledge the difficulty, to embrace your emotions and even find solace among fellow seekers who share these struggles. Fear, frustration, anxiety, disappointment, even anger are all valid responses.

Yet,  what if there were a way to free yourself from the rut, inject some enjoyment into the journey, and uplevel your energy and spirits? If like attracts like, the potential benefits could be substantial. I’m not talking about toxic positivity, but a brief departure from the monotonous  “when will I find a job?” mindset – a break that can be hugely rejuvenating. 

As Albert Einstein famously observed, “No problem can be solved from the same level of consciousness that created it.”

If you are longing for a different perspective and a bit of lightness, here are ten experiments to consider.  Are you ready?

1. Think of the people in your network (professional or otherwise) who don’t yet know each other but who would get along famously. Introduce them.

2. If you’ve spotted a job that would be a great fit for someone you know, pass the job along to them. You could even let the recruiter know about your friend (with their permission, of course) and introduce them to one another.

3. Mentor someone – a STEM student, someone who wants to know more about your area of expertise (doesn’t have to be work-related) – find a way to share what you know.

4. Pick three values you cherish in the workplace. Write and publish a LinkedIn post about each of them.

5. Is there someone whose work you really appreciate? Write a LinkedIn recommendation for them. Don’t wait to be asked – just do it.

6. Start a new exercise or mindfulness program. Keep it simple and sustainable – like 20 minutes each morning. Stay with it.

7. Invite someone you know but haven’t talked with in a long time for a coffee or lunch, in-person or virtual.

8. Ask for help. Could be Silent Unity’s prayer line, could be your own spiritual community. Don’t go it alone.

9. Give yourself some time away from the job search. Go play. You get extra points for something you haven’t tried before.

10. If you’re not working, do some consulting or take an interim or part time job so you feel a sense of control with money.

Do any (or all) of these with zero expectations. Do them with an attitude of curiosity and fun. You’ll come to see that it’s not the actual results but the DOING that is such a powerful antidote to the seemingly endless WAITING of job searching. Plus, it feels good to connect with and help others.

What you’re feeling is understandable. But by elevating your thinking / feeling nature, you may see things in a new way. And maybe that could help get you to your destination (a new job) faster. At the very least, you’ll find yourself in a different level of consciousness.


Struggling to capture your skills and accomplishments on a few sheets of paper? Using my recruiting experience, I help technology leaders better-define their professional brand.

Want to know more about my signature Professional Branding Package? Click here.
Not sure yet, or got questions?  Use this link to schedule a FREE, no-strings intro call.

Copyright Katherine Turpin 2024. All Rights Reserved.