Everyone likes a good story, whether it’s about a personal adventure, a crisis averted, or a how-to article. Well-written articles not only entertain, but they offer ideas and insights for others to learn from.
My favorite LinkedIn posts happen to be just such articles: short, engaging, real-world bursts of information that offer a new perspective, a glimpse of someone else’s world. Call me a tiny bit voyeuristic, but if the success of reality TV is any indication, I’m not alone.
For tech leaders who want to become more visible on LinkedIn but who are stumped about where to begin, here are some writing prompts.
Begin with your specific area of expertise. Is it software development leadership? Corporate technology and systems? Connecting a global technology organization infrastructure? Defending an organization’s perimeter? Keep to this playing field, for consistency’s sake.
Think of a specific episode within this playing field. Without breaking confidentiality, tell your story.
If you’re not used to writing, it will feel sludgy at first. Use ChatGPT or another AI tool to get started, then customize to make it your own.
Here are some writing prompts:
- How we transformed our technology organization from waterfall to Agile.
- How we built a pipeline of new grads into a pool of promotable engineers.
- How we went about choosing (pick one) a particular provider, platform technology, etc.
- Lessons learned in implementing xyz.
- How we groom top individual contributors for leadership roles.
- How we partnered with Talent Acquisition to ramp up our hiring (and get the right candidates)
- How we learned to communicate effectively with our business partners.
- What it’s like to lead a team of engineers in a (name your space) environment: pros/cons/what works well.
- We learned from our mistakes in choosing the wrong (insert language, ERP system, tool, unnamed vendor here)
You get the picture. And I bet you have lots more.
Here are some guidelines:
Keep it fairly high level (i.e. not too long or detailed). It should contain some color (it’s okay to share missteps), and offer some insights.
Keep it relevant to the qualities of your own professional brand. You should highlight your domain of knowledge, industry, leadership style and/or values.
What you’ll find is that by telling (and humanizing) stories, connecting with others will become easier. When you write and post regularly, it gets easier. We get to know you a little. You also become more visible, and who knows where that will lead: speaking engagements? Collaboration? A new role?
When I started writing blog posts and posting on LinkedIn, it was terrifying. I felt like I was onstage, no clothes. Out there for the world to see (and make fun of). In hindsight, it’s pretty funny. It gets easier, so I’m glad I kept going. We all have stories and insights – why not share yours with us (and reap some benefits in the process)?
Using my recruiting experience, I help technology leaders better-define their professional brand and navigate their job search. Want to know more about my signature Professional Branding Package? Click here.
Not sure yet, or you’ve got questions? Use this link to schedule a FREE, no-strings intro call.
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